DSP Stories

American Stories

DSP stories

Liquid Instruments launches AI tool for custom test gear

Engineers using Moku hardware can now build bespoke test instruments from plain-English prompts, cutting months from development cycles.

By Sean Mitchell • 4 min read • Thu, 16th Jul 2026

Global Stories

DSP stories

Marketing Technologies

Amazon Ads launches Agent & DVA+ for unified buying

Advertisers may see simpler campaign setup and less manual work as Amazon folds sponsored, display, video and audio buying into one platform.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Marketing Technologies

pubX launches in Australia with Andrew Gilbert appointment

Australian publishers could gain a bigger share of ad spend as the ad-tech firm opens locally with a country manager to court buyers and sellers.

By Sofiah Nichole Salivio • 4 min read • Last month

Internet of Things

OpenAudio adds KNX media metadata to HOLO-WHAS range

KNX touch panels can now show track and artist details, giving installers a richer audio interface across homes and venues.

By Sofiah Nichole Salivio • 3 min read • Last month

eCommerce

Vistar expands into Japan with local leadership team

The expansion deepens the ad-tech group's Asia Pacific push as advertisers in Japan shift faster towards programmatic digital out-of-home buying.

By Sean Mitchell • 4 min read • Last month

Data Protection

Cognitiv opens Vancouver hub in first office abroad

It will support faster data handling and help the ad tech group manage privacy rules as its customer base and product range expand.

By Sofiah Nichole Salivio • 4 min read • Last month

Marketing Technologies

LoopMe brand lift joins Trade Desk measurement marketplace

Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.

By Sofiah Nichole Salivio • 3 min read • Last month

Marketing Technologies

Yahoo launches In-Flight Outcomes for Australian DSP

Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.

By Sean Mitchell • 3 min read • Last month

Customer Experience

Azira & Adobe launch cross-border footfall tracking

Advertisers can now link overseas ad spend to store visits, as the new tool goes live in Asia-Pacific and targets travel campaigns.

By Sofiah Nichole Salivio • 3 min read • Sat, 29th Aug 2026

Marketing Technologies

Trade Desk launches Kokai Zuma with agentic AI tools

Advertisers get new automation and clearer reporting as the ad platform pushes AI deeper into campaign planning and performance tracking.

By Mark Tarre • 4 min read • Fri, 28th Aug 2026

Data centers

Semtech sets 200G LPO targets for data centre links

Energy savings in dense AI clusters are driving stricter limits on 200G linear pluggable optics, as Semtech targets 10W modules and a 500-metre reach.

By Sean Mitchell • 4 min read • Thu, 20th Aug 2026

Advertising Technologies

Nexxen campaign lifts Anytime Fitness reach across TV

The campaign showed streaming added 962,500 households, as advertisers seek clearer proof that TV spend reaches new audiences rather than duplicating them.

By Mark Tarre • 4 min read • Tue, 18th Aug 2026

Marketing Technologies

PubMatic launches governance framework for ad agents

Governance concerns are holding back wider use of autonomous ad buying, prompting PubMatic to add audit trails and human approval checks on AgenticOS.

By Sean Mitchell • 4 min read • Thu, 6th Aug 2026

Airlines

Japanese brands win US favour but struggle for visibility

Positive sentiment is not enough, as Japanese brands remain hard to spot in US travel and fashion despite broad consumer goodwill.

By Sofiah Nichole Salivio • 3 min read • Thu, 6th Aug 2026

Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Thu, 16th Jul 2026

Stories from Other Regions

DSP stories

Social Media

BrandMo Tech launches culture-first adtech hub in Toronto

Advertisers may gain more precise targeting as the new platform uses weekly cultural and behavioural signals to refine audience understanding beyond demographics.

By Sofiah Nichole Salivio • 4 min read • 4 days ago